If the argument shoe doesn't fit, try the other foot
3/27/03 @ 9:55 PM"Timberland is a company that produces very expensive outdoor clothing. In the first nine months of 1993 its sales rose by 46%. Yet this force of commerce and profit (John Fiske's terminology) did not rejoice. They were not happy because Timberland owed this spectacular rise in sales to black customers. According to manager Jeffrey Swartz black ghetto youth is interested in Timberland for the wrong reasons: fashion. The signs the company wants attached to Timberland clothing functionality durability respectability were, in their opinion, being threatened by Timberland becoming fashionable. (Source: De Morgen , Wednesday 17 November, 1993.)"
"Timberland tried to diminish the consumer market by closing down shops in the inner city and displacing the remainder to white suburbs."
Funny, but I've also heard the argument that Timberland specifically "targeted" their products to black ghetto youth.' Damned if they do and damned if they don't.
